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Designing a Digital Marketing Model in Iran's Banking Industry

کلیدواژه: Marketing,Digital Marketing,Banking Industry,Information Technology

نویسندگان: Esmaili Neiri Reza, Hajipour Shooshtari Abdolhamid, Andervazh Leila

ناشر: تکنولوژی در کارآفرینی و مدیریت استراتژیک - Journal of Technology in Entrepreneurship and Strategic Management

In today's business world, Digital technologies continue to advance at an increasingly rapid and revolutionary pace, often referred to as the Fourth Industrial Revolution. No aspect of business has remained untouched by its surging waves, leading to significant changes, adjustments, and modification... ادامه

سال:2024

لینک به محتوا با زبان هدف

نوع سند: Article

0 دانلود

7 بازدید

مشاهده/دانلود

The Agility Model of the Banking Industry in Digital Marketing

کلیدواژه: Digital Marketing,Agile Digital Marketing,Agility

نویسندگان: Salehi Jalal, HOSSEINZADEH ALI, BASTAM HADI

ناشر: INTERNATIONAL JOURNAL OF Digital CONTENT MANAGEMENT - INTERNATIONAL JOURNAL OF Digital CONTENT MANAGEMENT

The developments of Digital marketing in the banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the significant role of agility in responding to changes, so... ادامه

سال:2021

لینک به محتوا با زبان هدف

نوع سند: Article

3 دانلود

10 بازدید

مشاهده/دانلود

Organizational Ambidexterity Model for Digital Innovation in the Banking Industry

کلیدواژه: organizational ambidexterity,digital innovation,banking industry

نویسندگان: Mottaghi Mitra, DALVI MOHAMMAD REZA, SHIRVANI ALIREZA

ناشر: INTERNATIONAL JOURNAL OF Digital CONTENT MANAGEMENT - INTERNATIONAL JOURNAL OF Digital CONTENT MANAGEMENT

This article examines organizational ambidexterity Model for Digital innovation in the banking industry and explains the dimensions of ambidexterity Model in this organization. The approach of the present research is mixed consisting of two phases: qualitative and quantitative. In the qualitative ph... ادامه

سال:2022

لینک به محتوا با زبان هدف

نوع سند: Article

4 دانلود

12 بازدید

مشاهده/دانلود

Challenges of the Iranian E-Banking Business Model in Digital Transformation

کلیدواژه: Business Model,Electronic Banking,Digital Banking,Digital Transformation

نویسندگان: Arsanjani Ali Akbar, Gholipour Soleimani Ali, DELAFROOZ NARGES, TALEGHANI MOHAMMAD

ناشر: - Journal of Money and Economy - Journal of Money and Economy

With advanced information and communication technology, the organizations’ business Model has undergone fundamental changes. These changes are also observed in the banking industry. This research aims at explaining the Iranian electronic banking business Model and recognizing its challenges i... ادامه

سال:2019

لینک به محتوا با زبان هدف

نوع سند: Article

1 دانلود

6 بازدید

مشاهده/دانلود

Strategic Control Model for implementing Digital Banking in Iranian Banking System

کلیدواژه: Digital Banking,Strategic Control,digital transformation,Digital Banking Road map

نویسندگان: Chavoshi Seyyed Kazem, Anisi Fateme

ناشر: مطالعات مدیریت راهبردی - JOURNAL OF STRATEGIC MANAGEMENT STUDIES

Banking industry today is moving toward newer banking methods to get in line with technological improvements in order to create competitive advantages which is an undeniable necessity. In order to correctly and effectively guide such huge transformation with deep effects over the society, it is nece... ادامه

سال:2022

لینک به محتوا با زبان هدف

نوع سند: Article

0 دانلود

7 بازدید

مشاهده/دانلود

Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking)

کلیدواژه: Excellence model, Digital Marketing, Commercial Banking, Grounded theory

نویسندگان: Yaghoubpour Maryam, Khodadad Hosseini Seyed Hamid, Janatifar Hossein, Sanavifard Rasoul

ناشر: مدیریت بازرگانی - Journal of Business Management

Objective
In response to global advancements in the banking sector and the increasing competition in Iran, with new banks and financial institutions entering the market, commercial banks must leverage Digital marketing to differentiate their services and secure a significant ma... ادامه

سال:2024

لینک به محتوا با زبان هدف

نوع سند: Article

3 دانلود

11 بازدید

مشاهده/دانلود

A Dynamic Model for Readiness Assessment to Enter the Digital Banking Domain

کلیدواژه: Readiness Assessment,Banking Industry,Digital Banking,Dynamic Simulation,Information and Communications Technology

نویسندگان: Farokhizadeh Farshid, zarei Azim, Rastegar Abbas Ali, Ebrahimi Seyed Abbas

ناشر: پژوهش های مدیریت در ایران - Management Research in Iran

To this end, organizations are planning to enter different Digital arenas and evaluation of D-Readiness for measuring their level of success is of particular importance. Determining the degree of readiness to accept, use and apply new technologies and their related applications inside and outside or... ادامه

سال:2024

لینک به محتوا با زبان هدف

نوع سند: Article

0 دانلود

6 بازدید

مشاهده/دانلود

Developing a Model for Policy Making in Digital Banking, Based on Network Approach

کلیدواژه: Public Policy Making,Smart Economy,Digital Banking,Network Policy Making,Digital Banking Policy Making Actors

نویسندگان: Ghadami Mehdi, MOUSAKHANI MORTEZA, Alwani Sayyed Mehdi, yazdani hamidreza

ناشر: سیاستگذاری عمومی - IRANIAN JOURNAL OF PUBLIC POLICY

Networks are considered as tools of collaboration between different sections of society. Using networks, all stakeholders can be involved in the policy-making process. The Digitalization of the economy in general and the banking industry in particular, is among the phenomena of the present age. The ... ادامه

سال:2022

لینک به محتوا با زبان هدف

نوع سند: Article

0 دانلود

11 بازدید

مشاهده/دانلود

Open Banking Innovation Model by Digital Transformations Based on Adaptive Neuro Fuzzy Inference System (ANFIS)

کلیدواژه: Digital Transformation,Open Banking,Banking Innovation,Business Strategy,Business Model

نویسندگان: Mirfallah Lialestani Mohammadali, KHAMSEH ABBAS

ناشر: JOURNAL OF SYSTEM MANAGEMENT - JOURNAL OF SYSTEM MANAGEMENT

Given the emergence of Digital transformation from Industry 4 and the rapid dissemination of technological innovations as well as their impact as a strong driving force in new banking businesses, efforts should be made to identify the dimensions of this core factor as rapidly as possible. Providing ... ادامه

سال:2021

لینک به محتوا با زبان هدف

نوع سند: Article

2 دانلود

6 بازدید

مشاهده/دانلود

The Explaining of the Digital Talent Management’s Model in Iran's Banking Industry: A Mixed Method Study

کلیدواژه: Digital transformation,Digital skills,Digital talent,Digital talent gap,Banking industry

نویسندگان: Heidary Shabnam, Sarabadani Abolghasem, Hassanzadeh Alireza, Etemad Ahmadreza

ناشر: مطالعات منابع انسانی - JOURNAL OF HUMAN RESOURCE STUDIES

Background & Purpose: This research, as one of the most elementary studies in the field of Digital talent in Iran, has explained the Model of Digital talent management in Iran's banking industry (Mixed Method). Methodology: The research approach in this study is grounded theory and structural equati... ادامه

سال:2023

لینک به محتوا با زبان هدف

نوع سند: Article

5 دانلود

7 بازدید

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